Sustainable Business with another Positive Article.

There’s another Sustainability article out today on BALLE confirming the ever growing movement of sustainable business. “Vision: As the American Capitalist Economy Craters, Promising Alternatives Emerge” give great examples of how different types of people and companies are changing to meet the needs of a Socially Responsible society. It talks of how Capitalism isn’t working, but just because companies will be starting to pay for the real cost of doing business doesn’t mean that the theory of capitalism is to blame. We have had too much growth too quickly to understand how to balance or mitigate the impacts brought about by our growth. One of my preferred books on the topic is Companies on a Mission by Michael V. Russo (shout out U of O!). There are direct benefits to the bottom line when companies take a mission driven approach to their business plan. I have consulted with two large companies so far and saw great change result from Social Impact Assessments and we avoided a few big messes (more to come on that when I finish my white paper about Energy Extraction Firms and Social Responsibility in Albania).